| Built from scratch | Yes - designed around your business | Yes - designed around your business |
| No templates | No pre-made or recycled template | No pre-made or recycled template |
| Domain | Up to £20 towards the initial domain registration | Up to £20 towards the initial domain registration |
| Pages / structure | Expanded service and location structure | Everything in Business Plus plus product, service or package listings |
| Mobile-friendly design | Included | Included |
| Local SEO structure | Included, with more service / location coverage | Included, with selling/service structure where required |
| Contact / enquiries | Forms, calls, bookings and important contact routes | Everything in Business Plus plus order or sales workflows |
| Service / location pages | Expanded | Expanded plus commerce/listing pages |
| Bookings / payments | Booking or payment options included where suitable | Checkout, Stripe payments and advanced payment flows |
| Enquiry tracking | Track forms, calls, bookings, payments and important clicks | Track enquiries, payments, checkout and important customer actions |
| Commerce features | Not included | Included |
| Aftercare | 3 months GURU+ Site Care included from launch - worth £87, with no automatic paid conversion | 3 months GURU+ Site Growth included from launch - worth £147, with no automatic paid conversion |
| Ownership | Website and files are yours once paid | Website and files are yours once paid |
| Launch / setup | Sitemap and integration checks included | Everything in Business Plus plus checkout / workflow testing |
| Typical turnaround | Usually 1–2 weeks depending on features | Usually 2+ weeks depending on products and workflows |
| Third-party costs | Domain renewals, paid email and optional external services are separate | Domain renewals, payment provider fees and optional external services are separate |